About Us

The Wildwoods' award-winning Boardwalk features 38 blocks packed end to end with stores, shops, water parks, eateries, live entertainment and amusement piers with over 100 rides and attractions.

Day or night, whether you’re out on a morning bike ride, taking in the carnival-like atmosphere or simply out for a stroll enjoying the refreshing salt air, there’s always something happening on the Boardwalk. But don’t worry if all the fun and excitement wears you out—the world-famous Sightseer Tram Car will transport you from one end of the Boardwalk to the other.

In the center of it all is East Side with 3 award-winning stores designed to cater to a sophisticated shopper on a budget. The stores are owned by the Schindler brothers who grew up helping customers in the family's hotel business. The brothers have owned stores on the boardwalk for almost 25 years. Together with their father and long-time general manager, Iggy Mana-ay,they have built a reputation for providing great products for a great price. East Side has a large loyal following of customers that are like family. Stop in to say hello when you are in the area.